Creative Direction

Through audience research, competitive analysis, brand auditing and a heuristic evaluation of the existing site, a solid design strategy articulates a vision of the experience necessary to meet the human, technical and business factors affecting the success of the project.

Requirements Document
Evaluates the real needs of the company and how they can best be served through the web outlines and recommends tactics to implement the site’s features, functionality visual identity and interactive behavior.

Site Architecture

Site maps
Provide a macro-level view of the experience necessary to support the user’s goals and shed preliminary light on the relationships between the various regions of the site.

Interaction flows
A more detailed version of a site map that reveal the necessary choices required to support the user’s goals at various moments during the experience.

Schematics
Provide a macro-level view of all the information and functionality required to support the user at each moment of the user experience.

Interface Design

Exploratory identity studies
Provide a macro level view of a site’s visual identity by using imagery, color, shape and texture to capture an abstract image of the site’s personality.

Interface development
materializes the exploratory studies into a tangible interface, clarifying and humanizing the site’s underlying architecture, as well as enhancing the customer’s image of the brand.

Interface implementation
extends the final look and feel across the full breadth of the site, often including formalized guidelines and specifications to ease transitioning to an internal maintenance team.

Site Construction

Your website is constructed and tested to work in all popular browsers including Mozilla, Firefox, Opera, Microsoft Explorer.

Each page will conform to the WC3 standards which ensures longevity of your website even as future standards may change compatibility of the browser. We avoid using hacks or work arounds and work to a 'keep it simple' rule of construction.

You will be provided with your own 'test site' to view progress, for testing and signoff.

Updates & Maintenance

We can provide you with either basic HTML editing tools to edit your web site your self, through to sophisticated content mangement systems (including our own licensed CMS system, endeavour) to providing you with a full update and maintenance service.