When the web was young, many companies wanted to establish a web presence so they turned to graphic arts shops, advertising agencies, and the new crop of web design firms that were hanging out their shingles. Although these firms had a good background in graphic arts, most had little experience in the many aspects of creating good web sites. Many over-emphasized the graphics aspect and essentially created a brochure on the web.

An effective web site needs a lot more than this.

It should start with a requirements definition that evaluates the real needs of your business and how it can best be served through the web.

This should be followed by a careful design and planning stage - which should incorporate elements of Branding, Customer Relationship Management, Business Intelligence, Search Engine Optimisation, Glueability and other important strategies to maximise the value of your site.

The next phase is to build and test the site - and evaluate its performance.

If your company is going to go to the trouble, effort, and expense of building a corporate web site, you should engage the services of our specialist consultants who have expertise not only in design or marketing, but business analysts, programmers and developers who together can plan your site as a system designed to meet your corporate goals, rather than just a bunch of interconnected HTML pages.

IT@Work will ensure that the design and implementation of your web site supports your goals.

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