Challenge

To use in-house design and production resources to systematically and strategically redesign the company website - which had grown organically since its original launch - in order to improve branding and increase conversion to sales

Project Details

Their website, totalbeing.com was in desperate need of strategic rebranding and restructuring. With the company driving a large amount of traffic to the site, it was imperative that the website provide simple, easy to find information to people considering a purchase. During the redesign project, we put together a series of focus groups with external customers, which was one of the smartest things we did in this process. We sat down with several shoppers and asked them what worked for them on the current site, as well as what didn't, and solicited their answers in order of priority. Once we received that input, we were ready to hit the ground running. Not only did these meetings provide critical information for the immediate redesign, but they also gave us a blueprint for future iterations.